Privacy notice

Last updated 4 November 2026

Who we are

Nothyma is run by Mathene, a sole trader based in Rothley, Leicester. Mathene is responsible for your personal information. Contact: nothyma@hotmail.co.uk.

What we collect

When you book: your name, mobile number, email if you give it, the address and postcode we come to, the style you want, and any notes about your hair.
Payments: handled by Stripe. We see that a payment was made and its amount, never your full card number.
After your appointment: your feedback, and a photo of the finished hair taken by your stylist as a record of the work.
If you book a stylist through their own booking link: your name, mobile number, postcode and address, the style and time you chose, and any notes you add, which may include allergies. Your deposit is paid by card through Stripe.
If you apply to join the collective: your details, experience and a link to your work, and whether you have insurance, the right to work in the UK and a DBS check.
If you have a stylist account: your name and email, your profile, prices and photos, when you work, and the money, stock and client records you keep in it. If you pay for the £10 plan, Stripe handles your card and we keep a record of when you've paid.

Why we use it

To arrange, carry out and take payment for your appointment (so we can keep our agreement with you).
To keep records for tax, which the law requires.
To protect clients and the business from fraud, for example by checking appointments went ahead as booked (our legitimate interests).
To text you when your next appointment is due, if you ticked that box. Reply STOP to stop.
To text you a reminder the evening before an appointment with a stylist who keeps your details with us, on that stylist's behalf. Reply STOP to stop.
To share photos of your hair on social media, only if you ticked that box. You can change your mind at any time.
For stylists: to run your account, email you login codes, show your public page once it's approved, and send a Monday summary if you leave it switched on (our agreement with you). Mathene is told when you sign up, so your work can be checked.

If your stylist keeps your details with us

Stylists can use a Nothyma account to keep their own clients' details: name, number, address, hair notes, allergies, appointments and photos. If you're one of those clients, your stylist decides what's kept and why, and is responsible for it. Nothyma only stores it for them, keeps it secure, and never uses it for anything else. Ask your stylist first; if you can't reach them, email us and we'll help. If your stylist passes you to another stylist, they should ask you first.

This includes booking through a stylist's own booking link. Your details and your deposit go to that stylist: Nothyma takes the payment for them through Stripe and passes it on, and sends your reminder text for them. If that stylist already has your number, the booking is added to your existing record with them. Only put allergies or health details in your notes if you're happy for your stylist to have them; they're used only to look after you at your appointment.

Who we share it with

Your stylist: your first name, number, address and hair notes, only once they've accepted your appointment. If you book a stylist from their page, that stylist sees your booking.
Services that run our bookings: Stripe (payments), Twilio (texts), Supabase (our records and photos, stored in London), Vercel (our website), Resend (emails, such as login codes) and postcodes.io (to check distances between postcodes).
We never sell your information.

How long we keep it

Booking and payment records are kept for 6 years, as tax law requires. Completion photos are deleted after 1 year. If you start a booking through a stylist's link but don't pay, the details you entered are deleted within 7 days. If you apply to join and we don't go ahead, your application is deleted after 12 months. Stylist accounts, and the client records stylists keep in them, are deleted within 30 days of the account closing. We keep weekly backup copies of our records for 8 weeks, so deleted information can stay in a backup for up to 8 weeks before it's gone completely.

Your rights

You can ask to see, correct or delete your information, or object to how we use it. Email nothyma@hotmail.co.uk. If you're unhappy with how we've handled your information you can complain to the Information Commissioner's Office at ico.org.uk.